the things that have always worked will always work: solve real problems for real people and learn how to communicate that very, very clearly and well. There will always be something shiny to chase and distract from the essentials; the difficult part is to keep doing the things that have always worked.
For care, though, it doesn’t get bigger and better. If your goal is to educate the world, you can look for ways to educate thousands or millions. If you want to inspire the world, the billions await. But if your goal is to care for the world, and in a given moment you’re deeply caring for one person, you’re doing the best it’s possible to do.