current motivations

When you look back at the most fruitful moments of your life years from now, you’ll be surprised to discover how many of them unfolded amid a big loss or a crisis or in the face of a giant unknown.

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.