current motivations

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.

You can’t solve a problem you don’t understand. You can’t lead a field you haven’t immersed yourself in. You must go down the rabbit hole. You must go deep. You must swarm the topic.

There are so many people who don’t know what they want. And I think that, in this world, that’s the only thing you have to know — exactly what you want. ... Doing what you were born to do ... That’s the way to be happy.

what you really need is exposure.The people getting “lucky” aren’t smarter.They’re just visible.They launch before it’s perfect.They publish when no one’s watching.They connect without asking for anything.They’ve built surface area.And surface area is what luck sticks to.

“Every time you try to show how smart you are, your writing immediately gets worse.”

They performed their way into greatness.

When you look back at the most fruitful moments of your life years from now, you’ll be surprised to discover how many of them unfolded amid a big loss or a crisis or in the face of a giant unknown.