current motivations

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.

When you look back at the most fruitful moments of your life years from now, you’ll be surprised to discover how many of them unfolded amid a big loss or a crisis or in the face of a giant unknown.