Collections
really? actually? always? never? Figuring what I want, where I want to go, who I want to be and many more existential(or not) questions
I wish I could go back and do it properly. Four tight years in a row. Lifelong friends. A network. Reunions. Alumni events.
Friendship, however, has always depended on a certain irrational generosity. A willingness to waste time together magnificently. To listen to the same
What else do you tell younger people, other people in your business? Tom Cruise: I listen first: What do they want? It’s not me. I’m more interested i
I want to build the most important food company in the 21st century.
A collection of ideas on the design process and creating great designs
It’s easy to be seduced by the world of potentiality. A book is always greatest before it’s written. You are intoxicated by what it can be. That’s ver

Creating anything worthwhile is like a marathon, and you must train for it.
A long-term project learning practices in using physical micro actions, thoughts and verbal cues to activate desired mental and emotional states on demand.
Patterns of unhappy people: - Need social approval - Are reliably unreliable - Feel sorry for themselves - Choose comfort over truth - Refuse to lear
Born to an uncommonly elderly father who had already outlived the era’s life expectancy twofold, Tsunetomo grew up so sickly that the family doctor de
To give one example, I’ve had the privilege of working with many many smart and talented people over my career. It is vanishingly rare to see failure
Why? What? Where? When? Who? and How?— — —A collection of better questions to get better answers.
What is the single hardest part of this project? Do I actually know it's the hardest part, or am I guessing? If I avoid it forever, can this project s
What would you attempt to do if you knew you could not fail? — Will Guidara's Dad, Unreasonable Hospitality
Everyone should have at least one skill that makes no money and takes ten years to master
What is it like for one of the most powerful men in human history—who for better or worse has, by age 42, secured a place in the books that’ll be writ
How choosing the right words can make seemingly impossible outcomes achievable — so effectively, it must be magic.——I know spells are effectively words but it didn’t hit me at the time so let’s not make it a big deal, please and thank you.
the yearning to make this brief lungful of life matter amid the breathless void of space and time
A journey to the heart of history’s largest nonterritorial empire








