Product design

Developers and managers had already invested a lot of time converting their pages to use the initial styles. When they found out that they would have to spend more time to convert to the new styles, they were understandably less than thrilled. We had changed so much from the prototype in both the look and the class names that we essentially made... See more

Digital media and products were designed using the metaphor, of print media — books, pages etc., but what they should be thought of as spaces.

You enter your home, you walk down the aisle, you leave your bag on a shelf or in a closet.

A well designed space, determines how easily, intuitively we interact and navigate through it.

We need more digital

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Specifically, our experiments follow the A/B testing method, where a certain portion of learners are placed into an A group (the control group) while others are placed into a B group (the experiment group); the A group sees the current version of the product, while the B group sees the new or updated feature. Then, based on several metrics,... See more