Sublime

1. Ask yourself, “If someone else wrote my intro, what are the most captivating questions they could pose to make me excited to read this?”


2. Write those questions down. Even if you lack the answers.


3. Rank your questions by how

Often we try to limit the amount of sensation we might cause because we’re afraid we can’t handle it. So we’ll play it off with humor, pretend we don’t care one way or the other what response we get, or make the request about need rather than desire.

Common invitations include: “What’s going on?” “I’d really like to hear your opinion on this.” “Please let me know if you see it differently.” “Don’t worry about hurting my feelings. I really want to hear your thoughts.”

They recommend using open-ended questions, paying careful attention to tone, and asking self-revelatory questions a bit earlier than you think is okay

Book a meeting ❌ Or close a sale ❌ The primary goal of a cold email is to get a response — to jumpstart a relevant buying conversation, and to ultimately enter into a mutually beneficial relationship. Very few people are open to sacrificing

Invitations resolve the crisis of belonging and as a solution they are so simple as to be almost unbelievable. The invitations can be to social gatherings, insider events, or one-on-one time. When we as leaders extend invitations, two things happen that break down a crisis of belonging. First, when we extend invitations, we establish ourselves as h