The Ultimate Sales Letter 4Th Edition

usually incorporate interesting stories in the sales letters I write and encourage others to do the same. I occasionally gather no more than ten people together for a three-day sales letter writing workshop, which costs $10,000.00 per person to attend, but I will let you in on a “secret” that I teach them, right here, free! Study good fiction and f

Technique #5: Be a Storyteller

In a somewhat similar fashion, I have a client in the financial services and asset protection business who sends out 100 of his sales letters on the first day of each month, targeting only owners or CEOs of corporations in his city, each known to have a personal net worth exceeding $5 million. In his sales letter, he suggests that in just nineteen

Now let me give you an advanced technique. This requires several things: first, brass balls; second, a real understanding of the prospects and how they'll behave; and third, a strong sales message you're certain will be of significant interest to the recipients of the sales letter. The daring strategy is to guarantee the letter. I actually use this

5. Make the Guarantee the Primary Focus of the Offer

4. Free Trial Offer

Another way to strengthen the presentation of your guarantee is to be deliberately redundant. Say the same thing twice or even three times! For example: “Receive a full 100 percent refund of every penny you paid.”

3. Redundancy

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