
Never Split the Difference: Negotiating As If Your Life Depended On It

Review everything you hear from your counterpart. You will not hear everything the first time, so double-check. Compare notes with team members. Use backup listeners whose job is to listen between the lines. They will hear things you miss.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
Work to understand the other side’s “religion.” Digging into worldviews inherently implies moving beyond the negotiating table and into the life, emotional and otherwise, of your counterpart. That’s where Black Swans live.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
(Later, my student told me—and I agreed—that he should have used a label or calibrated question here to push the broker to bid against himself. But he was so surprised by how far the price had dropped that he stumbled into old-school haggling.) “I am only authorized to go down to $3.6 million,” the broker answered, clearly showing that he’d never t
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One way to understand leverage is as a fluid that sloshes between the parties. As a negotiator you should always be aware of which side, at any given moment, feels they have the most to lose if negotiations collapse. The party who feels they have more to lose and are the most afraid of that loss has less leverage, and vice versa. To get leverage, y
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This is nothing beyond what you’ve been learning up to now. It is merely more intense and intuitive. You have to feel for the truth behind the camouflage; you have to note the small pauses that suggest discomfort and lies. Don’t look to verify what you expect. If you do, that’s what you’ll find. Instead, you must open yourself up to the factual rea
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Prepare, prepare, prepare. When the pressure is on, you don’t rise to the occasion; you fall to your highest level of preparation. So design an ambitious but legitimate goal and then game out the labels, calibrated questions, and responses you’ll use to get there. That way, once you’re at the bargaining table, you won’t have to wing it.
Tahl Raz • Never Split the Difference: Negotiating As If Your Life Depended On It
The person across the table is never the problem. The unsolved issue is. So focus on the issue. This is one of the most basic tactics for avoiding emotional escalations. Our culture demonizes people in movies and politics, which creates the mentality that if we only got rid of the person then everything would be okay. But this dynamic is toxic to a
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Before we move on, I want to emphasize how important it is to maintain a collaborative relationship even when you’re setting boundaries. Your response must always be expressed in the form of strong, yet empathic, limit-setting boundaries—that is, tough love—not as hatred or violence. Anger and other strong emotions can on rare occasions be effectiv
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There’s an entire library unto itself of research into the archetypes and behavioral profiles of all the possible people you’re bound to meet at the negotiating table. It’s flat-out overwhelming, so much so that it loses its utility. Over the last few years, in an effort primarily led by my son Brandon, we’ve consolidated and simplified all that re
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