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Tribal Leadership Revised Edition: Leveraging Natural Groups to Build a Thriving Organization
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when the beliefs and ideologies of a brand, institution, or movement are congruent with those of a tribe (or an aggregate of tribes—a congregation), members of the tribe are more inclined to adopt them. They are more likely to move than anyone else.
Marcus Collins • For the Culture
By tribes, we refer to what is essentially a tight-knit support community. Members of a tribe have shared goals, values and interests. But that doesn’t yet capture all of why we are interested in tribes over other types of communities. Beyond the shared interests (which is something we also find in firms, unions or clubs, for example), a tribe is c... See more
Konrad Seifert • The role of tribes in achieving lasting impact and how to create them - LessWrong
Everyone belongs to a tribe and underestimates how influential that tribe is on their thinking. There is little correlation between climate change denial and scientific literacy. But there is a strong correlation between climate change denial and political affiliation. That’s an extreme example, but everyone has views persuaded by identity over pur... See more
Collaborative Fund • Ideas That Changed My Life
The Internet empowered consumers to find their tribes. They choose which content to interact with, they tailor their media based on their real friends, aspirational friends, values, aesthetics, etc., they share their opinions on global platforms and they seek out the products, people and brands that align with their view of themselves.
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
An existing tribe will work best. Tribes consist of people who share an interest, are highly interconnected, and follow the same leaders. They make for wonderful niche audiences. You might be part of quite a few tribes at this very moment. Seth Godin uses a wonderful definition for tribes: “People like us do things like this.”