The Embedded Entrepreneur: How to Build an Audience-Driven Business

At first, communities are hunting grounds for great opportunities, then they turn into places to build meaningful relationships, and later they'll be the fertile soil in which you will grow your business.

An existing tribe will work best. Tribes consist of people who share an interest, are highly interconnected, and follow the same leaders. They

This is best done by asking yourself a few questions listed below for each audience and giving every audience a score.

focusing on the opinions held within certain groups of people1. Niches define people by external factors, while worldviews are identity-related and internal. Rallying people around a cause they resonate with is a way to build a following and a business, particularly in underserved industries.

Niches vs. Worldviews

What are the social circles you frequent? What kinds of people do you interact with?

(because you participate, like being a chess club member) and unconsciously (by affiliation, like being a sports fan)?

Think of a party, meetup, or gathering you’ve been to recently. Who are the types of people you click with most, and what do they do?

What hobbies do you have? What do you enjoy enough to spend money on, even though it’s not essential?