Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

The first key to the Dream 100 is that you need to dig your well before you’re thirsty. In his networking book, Dig Your Well Before You’re Thirsty, Harvey Mackay explains that if you want to build a business relationship with someone that’s worthwhile, you have to start it before you’re ready to make the deal.9

When you have your own show, everyone answers your calls. Earlier we talked a lot about the Dream 100, and how you can work your way in or buy your way in. In either of those situations, you have more leverage when you have your own show, or your own platform. When Arsenio had a talk show, if he called anyone (even the future president of the Unite

So my first question for you as you start your show is this: “What is the big result that you’re obsessed with? What are you trying to learn for yourself anyway that you can document as you’re discovering it in real time?”

Recently, I was at a mastermind event in Puerto Rico, and I had a chance to spend time with Rachel Hollis, the author of the #1 New York Times best-seller Girl, Wash Your Face. At the time, she was in the middle of launching her new book, Girl, Stop Apologizing. As I was in the middle of writing this book, I was curious about how she had sold over

EXERCISE To create your Dream 100 list, write out the phrases that you believe people are actively searching. There will be many ways that we will refine and use these congregations, from buying ads to doing SEO to getting those people’s pages that are listed to push people into your funnels for you, but, for now, just build a list from your best g

If you were to hire me today for a $100,000 consulting day, the first thing I would do with you is spend the first three to four hours building out this list. That is how important it is, so don’t skip it! Yes, it’s simple, but it’s the foundation to everything!

Chet said, “The goal of the Dream 100 is to take your ideal buyers from ‘I’ve never heard of this company’ to ‘What is this company I keep hearing about?’ to ‘I think I’ve heard of that company’ to ‘Yes, I’ve heard of that company’ to ‘Yes, I do business with that company.’” Chet grew that company by using the Dream 100 to create one-to-one sales o

Chet Holmes, called the “Dream 100.”5 He wrote about it in detail in his best-selling book, The Ultimate Sales Machine. The way that Chet teaches and uses the Dream 100 is a little different than how I use it, but understanding Chet’s model will open up your ability to get unlimited traffic into your funnels.

Most products can fit into multiple categories, even if they may look as if they don’t fit into any category at all, but no matter what, the key is that your marketing message can and must be focused on only one of the 3 Core Desires.