Sublime
An inspiration engine for ideas
Being human centered is at the core of our innovation process. Deep empathy for people makes our observations powerful sources of inspiration. We aim to understand why people do what they currently do, with the goal of understanding what they might do in the future. Our first-person experiences help us form personal connections with the people for
... See moreTom Kelley, David Kelley • Creative Confidence: Unleashing the Creative Potential Within Us All
Alice Zagury, Oussama Ammar and I founded our firm The Family to pursue a simple mission: provide entrepreneurs with all they need to overcome the many obstacles encountered while trying to build great tech companies.
Nicolas Colin • Hedge: A Greater Safety Net for the Entrepreneurial Age
From the very beginning, this was both an idealistic and commercial project, but Godtfred had to use all his rhetorical gifts to get the other senior executives on board with his concept of “a children’s paradise like nothing seen before.”
Jens Andersen • The LEGO Story: How a Little Toy Sparked the World's Imagination
The easiest, most straightforward way to create a great product or service is to make something you want to use. That lets you design what you know—and you’ll figure out immediately whether or not what you’re making is any good.
Jason Fried • ReWork: Change the Way You Work Forever
Dieter Rams.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Gestated at Stanford University and birthed at IDEO, it became known as product design, meshing the art of design with engineering. By applying that discipline, IDEO designed the first mouse for a commercial PC and the first commercial laptop. Product design is a given in technology today—no company would not do it. “We used to think product design
... See moreAl Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Establish clear criteria. Recognize
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Figure 3. The magic triangle: to improve the odds of becoming a category king, companies should engage in product design, company design, and category design at roughly the same time.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
under 2,000 pounds and under $2,000”—were