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Rand flew out to Palo Alto and spent time walking with Jobs and listening to his vision. The computer would be a cube, Jobs pronounced. He loved that shape. It was perfect and simple. So Rand decided that the logo should be a cube as well, one that was tilted at a 28° angle. When Jobs asked for a number of options to consider, Rand declared that he
... See moreWalter Isaacson • Steve Jobs: The Exclusive Biography
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Great Groups need to know that the person at the top will fight like a tiger for them. It was one of the things that the PARC group admired most about Bob Taylor. Interestingly, Tom West fought hard for his Eagle group at Data General but chose not to tell them, reasoning that it would only distract them from the project. As a result, some of his t
... See morePatricia Ward Biederman • Organizing Genius: The Secrets of Creative Collaboration
When we face a trade-off between our customers and a business goal, we align with the customer. When an objective seems out of line with our mantra, it gets extra scrutiny.
John Doerr • Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs
Sari: People want to go on a journey. They want to understand what your vision is, not just what problem you’re solving... See more
Elan Miller • How to Make Users Go ‘Whoa’
The idea was that, once they had done two or three projects for customers, they could take on an apprentice and mentor that person. We had younger people, and we had more women than other firms. We had Eve Anderson and Tracy Adams—two of the most senior people at the company were female, which was kind of unusual. We never wanted to have more than
... See moreJessica Livingston • Founders at Work: Stories of Startups' Early Days
To run the group like an outside consultancy but within Apple, Brunner set up a loose management structure that largely persists today. The designers always worked together on whatever project the group was working on. “We’d work on multiple projects, and move from project to project, pretty much the way he [Jony] does it today,” Brunner explained.