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the key teams and competencies of most startups: Design Marketing Product management Sales Legal
Tony Fadell • Build: An Unorthodox Guide to Making Things Worth Making
Developing a product that people enjoy using takes more than a top-down behavioral map, diagnosis, and intervention — it takes creativity, and it takes the team’s development and design expertise.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
IDEO, a top design firm, has materials on Human-Centered Design on their website that can help you learn more about running these projects.
Gayle Laakmann McDowell, Jackie Bavaro • Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)
Build: An Unorthodox Guide to Making Things Worth Making - The New York Times bestseller
Tony Fadell • 10 highlights
goodreads.com“Bad companies,” Andy wrote, “are destroyed by crisis. Good companies survive them. Great companies are improved by them.”