Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,amazon.com
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
than to know that someone who isn’t yet born
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Invest in knowledge and skills over time, whether that’s through R&D
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
A cruel thing about lightning strikes is that you can’t relax after pulling off that first one.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
“When you get started as a college student you limit your scope,” Facebook CEO Mark Zuckerberg told Vanity Fair
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
The ecosystem for Netflix includes movie studios, original content creators, Internet-enabled TV makers, and the U.S. Postal Service (for delivering DVDs). Clarence
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
A lightning strike is an event meant to explode onto the market, grab the attention of customers, investors, analysts, and media, and make any potential competitors crap their drawers. It is the full concentration of the company’s resources on one high-intensity strike.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Make it emotional. Make people feel they must have this.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Next step is a workshop with the CEO and leadership team.
Al Ramadan, Dave Peterson, Christopher Lochhead, • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Category design is the discipline of creating and developing a new market category, and conditioning the market so it will demand your solution and crown your company as its king.