Creative Confidence: Unleashing the Creative Potential Within Us All

Belief in your creative capacity lies at the heart of innovation.

There’s no one-size-fits-all methodology for bringing new ideas to life, but many successful programs include a variation on four steps: inspiration, synthesis, ideation/experimentation, and implementation.

That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.

Design thinking relies on the natural—and coachable—human ability to be intuitive, to recognize patterns, and to construct ideas that are emotionally meaningful as well as functional.

Being human centered is at the core of our innovation process. Deep empathy for people makes our observations powerful sources of inspiration. We aim to understand why people do what they currently do, with the goal of understanding what they might do in the future. Our first-person experiences help us form personal connections with the people for

Creative confidence is like a muscle—it can be strengthened and nurtured through effort and experience.

We think of creativity as using your imagination to create something new in the world.

One recent IBM survey of more than 1,500 CEOs reports that creativity is the single most important leadership competency for enterprises facing the complexity of global commerce today.

The truth is, we all have far more creative potential waiting to be tapped.