amalia
@amalia
Wayfinder. Weaver. Designer. Futurist.
I create transformative learning spaces that inspire collaboration and guide organizations and leaders to unlock their potential, spark imagination, navigate complexity, and shape better futures.
amalia
@amalia
Wayfinder. Weaver. Designer. Futurist.
I create transformative learning spaces that inspire collaboration and guide organizations and leaders to unlock their potential, spark imagination, navigate complexity, and shape better futures.
From Through Thick and Think by Iona Lawrence, https://ionaflawrence.medium.com/through-thick-and-thin-e6420d230c89
The reason that you develop a strategy is to make sure that you/your business remains continuously relevant to the unfolding future so that you can flourish and endure not just today but also tomorrow. You need to navigate the ship of yourself (or your organisation) over time and into the future as that future unfolds and becomes the present.
Third, while acknowledging the actual size of your firm, brand yourself as much larger and influential that a small firm would normally have the right to be.
The first opportunity is when you are initially discussing the engagement. You’ll want to give the prospective client multiple options for the engagement, each one priced and scoped differently. You’ll probably have a good idea of what they should hire you for, but it’s still helpful to most (not all) prospects to hear the options. You’ll also be p
... See moreMost clients aren’t ready for everything, so don’t overwhelm them. This can also be a strategy for a later engagement that’s more “advanced” in nature.
Clients come to experts with challenges that they can’t solve. They’ve picked all the low-hanging fruit and it’ll take a ladder to get the rest. Or they’ve eaten everything on the plate except the vegetables and it’s going to be a slog to get through the rest of the meal.
Your website should help a prospect make an honest decision about whether it’s a good fit to work with you, and he should do this on his own, before he ever talks to you,