Innovation

We think of creativity as using your imagination to create something new in the world.

Being human centered is at the core of our innovation process. Deep empathy for people makes our observations powerful sources of inspiration. We aim to understand why people do what they currently do, with the goal of understanding what they might do in the future. Our first-person experiences help us form personal connections with the people for

That combination of thought and action defines creative confidence: the ability to come up with new ideas and the courage to try them out.

There’s no one-size-fits-all methodology for bringing new ideas to life, but many successful programs include a variation on four steps: inspiration, synthesis, ideation/experimentation, and implementation.

Belief in your creative capacity lies at the heart of innovation.