
Essentialism: The Disciplined Pursuit of Less

Why Non-Essentialism Is Everywhere
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
success can distract us from focusing on the essential things that produce success in the first place.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
“the paradox of success,”
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Today, technology has lowered the barrier for others to share their opinion about what we should be focusing on. It is not just information overload; it is opinion overload.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
decision fatigue”:
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
Top tech CEOs know that clothing is a choice and it can cause decision fatigue.
“the paradox of success,”
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
in our society we are punished for good behaviour (saying no) and rewarded for bad behaviour (saying yes).
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
If you don’t prioritise your life, someone else will.