“I’m very excited about this new model. Our LEGO designers have done an amazing job capturing the details of the iconic Bugatti design. It truly stands as a testament; with LEGO bricks you can build anything,” said Niels B. Christiansen when the model was presented at LEGO House in June 2018. Bugatti CEO Stephan Winkelmann had brought a real

more than 800 LEGO-branded shops worldwide.

LEGO.com, which had a quarter of a billion visitors in 2020,

Examples of their new digital ventures are LEGO Super Mario and LEGO Hidden Side,

According to Niels B. Christiansen, who has been at LEGO since 2017, the explanation for the company’s success over so many years is mainly an emotional one.

The accounts presented in March 2021, when LEGO outperformed everyone else in the toy industry yet again, despite the COVID-19 pandemic, revealed that sales to consumers had grown by 21 percent and that turnover in 2020 was 43.7 billion kroner. In 1932, when Ole Kirk printed his very first price list for his wooden toys, sales amounted to 3,000

In March 2021, for the third year in a row, Niels B. Christiansen, LEGO’S CEO, presented more record-breaking annual results that have been a key part of the history of the world’s largest toy manufacturer.

The LEGO Foundation focuses on the importance of play for children’s development and on rethinking the context of learning, and it has partnerships in more than thirty countries, concentrating its efforts particularly in South Africa, Ukraine, Mexico, and Denmark.

with reserves of fifteen billion kroner,