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consistency principle.
Henneke Duistermaat • How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers
What Shama does with her videos on Shama.TV is a perfect example of transparency in action. Watch her videos, and you will see that she’s not on a fake set or in front of a green screen with a fake background superimposed. Instead, she’s at her desk.
Shama Hyder • The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
➊ Focus on ONE person you are targeting. ➋ Plot out ONE thing you want them to remember.
Jim VandeHei, Mike Allen, • Smart Brevity
Translating Your Positioning into a Sales Story
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
To get her to click, to get her to buy. Whatever that message is, it’s exactly what you need to say to all your customers, because if you can get Jenny, on the side of the road, in that situation, you’ll get everyone else.
Steven Bartlett • The Diary of a CEO: The 33 Laws of Business and Life
Here’s a template, a three-sentence marketing promise you can run with: My product is for people who believe _________________. I will focus on people who want _________________. I promise that engaging with what I make will help you get _________________.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Positioning Will Change Over Time
April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win
is the real point.