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Traction is the goal.
Ash Maurya • Running Lean
Step 2: Define the Outcome Your Message Should Achieve
Tamsen Webster • Find Your Red Thread
Positioning: The Battle for Your Mind
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Messaging includes the key things you say to reinforce your positioning, making you credible so people want to learn more.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Great positioning resonates with your best-fit customers right now, and will evolve with them over time.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Trap 2: You carefully designed your product for a market, but that market has changed.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Value should be as fact-based as possible.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Ruthlessly edit your remaining text copy. Simplify concepts and cut to the chase.