Smart Brevity

Go to SmartBrevity.com, upload something you wrote, and get an instant Smart Brevity score and some helpful feedback.

If you’ve made it this deep into the book, you’re miles ahead of your friends and competitors: You realize that you’ll lose—or get lost—if you don’t rethink and retool how you communicate.

Brevity, if your communication feels curt or overly cut, you’ve gone too far. Take a minute to breathe a little bit of life back into your text. • You will sound sharp, efficient, real—and be heard again. A one-to-many communication that should feel a lot shorter, smarter and authentic.

The last few checks we do are the ones likely also familiar to you: • Accurate: Confirm that you didn’t lose necessary detail or essential nuance during your editing process. If you did, bring it back. • Cohesive: Make sure everything still flows. Sometimes elements like transitional phrases get cut for the sake of brevity, but at the end, if your

Smart Brevity Your versions What’s next: The bottom line: By the numbers: The big picture:

What is an update or other topic you’re familiar with and they need to know about: Why is it significant? Jot down a few details. We’ll come back to them later: Structure it—smartly and succinctly • Visualize what you want the output to be. In most cases, the art will be optional. Headline: Is it . . . • 6 words or fewer? • Clear and specific? • Co

Style text for impact.

Write like you speak.

Stay short, not shallow.