Sublime
An inspiration engine for ideas
Every single one of us is entitled to feel fulfilled by the work we do, to wake up feeling inspired to go to work, to feel safe when we’re there and to return home with a sense that we contributed to something larger than ourselves.
Simon Sinek • Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

The first blank represents the contribution you make to the lives of others. The second blank represents the impact of your contribution.
Simon Sinek • Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team
Their value is in discovering what really matters to people.
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
become great. Inspiration only starts the process; you need something more to drive a movement.
Sinek, Simon • Start With Why: The Inspiring Million-Copy Bestseller That Will Help You Find Your Purpose
end up with at least five stories that you consider the most impactful of your life. The more stories you have, the easier it will be for your partner to detect the patterns and themes that will lead to your WHY. Remember that each story must be about a specific time, place or moment.
Simon Sinek, David Mead, • Find Your Why
challenges the status quo and offers individuals simpler alternatives.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Em outras palavras, a maior parte das empresas não consegue explicar por que seus clientes são seus clientes.