Sublime

you are what you do.

Ce livre vous explique pourquoi vous devez lancer une Vache Pourpre, pourquoi la télé et les médias de masse ne sont plus des armes secrètes et pourquoi le marketing a changé à jamais.

invent the right combination of Ps to overwhelm them with the rightness of your offer.

use personal interactions that are so extraordinary and so powerful that they cause people to tell themselves a different story instead.

If you do, you’ll certainly be choosing a crowded quadrant. And without the magic of advertising, it’s very difficult to grow in a quadrant that’s crowded. Your customer doesn’t know what to do, so he does nothing. The alternative is to build your own quadrant. To find two axes that have been overlooked. To build a story, a true story, that keeps

Time to stop making average stuff for average people while hoping you can charge more than a commodity price.

But creators should recognize that when there are easy substitutes, there is little opportunity for profitable value creation and memorable storytelling.