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It’s difficult to strategize and make a difference if you don’t understand the systems that are working to keep things as they are.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
great leadership happens when the tribe least expects it. The nonobvious moments are the ones that count.
Seth Godin • Tribes: We Need You to Lead Us
- Not All Elegant Strategies are the Same
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Marketers can choose to stand for something. Instead of saying “You can choose anyone, and we’re anyone,” the marketer can begin with an audience worth serving, begin with their needs and wants and dreams, and then build something for that audience.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
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youtube.comWhich means you’ll need to become a marketer instead. That means seeing what others see. Building tension. Aligning with tribes. Creating ideas that spread.
Seth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Do you have a creative hero? Someone who regularly leads, creates, and connects?