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Seth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
you can focus on the few, not everyone.
Seth Godin • The Practice
The job of the marketer is to make something so remarkable that this tiny group of adopters can’t stop telling their peers. They’re the ones that get the word out, not you.
Seth Godin • This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Marketing in five steps The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about. The second step is to design and build it in a way that a few people will particularly benefit from and care about. The third step is to tell a story that matches the built-in narrative and dreams of that
... See moreSeth Godin • This is Marketing: You Can’t Be Seen Until You Learn To See
Differentiate your customers. Find the group that’s most profitable. Find the group that’s most likely to sneeze. Figure out how to develop/advertise/reward either group. Ignore the rest. Your ads (and your products!) shouldn’t cater to the masses. Your ads (and products) should cater to the customers you’d choose if you could choose your
... See moreSeth Godin • Purple Cow: Transform Your Business by Being Remarkable
In every niche there are the people Malcolm Gladwell famously labeled “connectors” in his book The Tipping Point, the bigmouths who are at the hub of their networks. Make sure to get your story in front of people who are in a position to tell it to others.
Blake Mycoskie • Start Something That Matters
Tim Ferris
Jeremy • 1 card
Seth Godin once wrote, “You’re either the person who creates energy. Or you’re the one who destroys it.”52
Ryder Carroll • The Bullet Journal Method: Track Your Past, Order Your Present, Plan Your Future
People clump together into common worldviews, and your job is to find a previously undiscovered clump and frame a story for those people.