What are the status roles and affiliations at play? • How big is my circle of us and circle of now? What can I do to expand them? What about my audience’s circles? • Why would someone talk about or recommend my project to others? • How can I create the conditions for a network effect to develop around my project? • Where are the feedback loops, and

Here are questions worth asking about your project and your strategy: • Who is this project for? Who is my smallest viable audience? • What change do I seek to make with this project? • What is my strategy to make this change happen? Can I articulate it clearly? • What resources and assets do I have to dedicate to this project? Do I have enough

Benefits—people voluntarily engage with a system because they believe in the promises it makes

Systemic advantage defeats heroic effort. Heroic effort is thrilling, but long-term elegant strategies rarely require miracles on a daily basis.

If you want to understand why someone makes a choice, look for what people actually want, not only the proxies and substitutes they say they want.

And freedom from fear is an internal construct. Fear can be used as fuel, but it’s more likely to be avoided.

Empathy, because people don’t see what you see or even want what you want. Plant your seeds in places where the conditions are right.

Who is it for? • What is it for? • What is the system?

Creating a project with a solid business model, though, gives us the freedom to find even more passion in our work.