This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Seth Godinamazon.com
This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
Strategy is a philosophy, based on awareness of our goals and our perception of the systems around us. Tactics are the hard work we do to support our strategy.
system that is part of other systems, with a chance to make a change happen. We can create the conditions for it to thrive. No one wants to be hustled, but plenty of people are eager to be part of something that matters. Change happens over time, but hastiness undermines an effective strategy.
“Simplify, then add lightness,” said Colin Chapman, the founder of Lotus Cars. Simplify because the needless complexity we’re stuck with was only created to insulate us from fear. And lightness because our agility increases resilience. “Simple” doesn’t mean that you’re making a smaller impact or settling for less. It means choosing a strategy that
... See moreA series of 17 questions shines a light on the work to be done. It brings tomorrow forward to today, right here and right now, allowing us to articulate a strategy. • Who are we here to serve? • What is the change we seek to make? • What are our resources? • What is the genre we’re working in? • Who has done something like this before me? • What sy
... See more“Better” is a tricky goal. The system wants what it wants until leverage points are found that enable cultural shifts to happen over time. Horizontal change is harder to see than brave leadership, but even more important The movies need heroes. Corporations need CEOs. Inventions need inventors. And yet, culture is the driver of most systems, and cu
... See moreWe can’t change capitalism. We can’t even put a dent into it. But we can change the incentives of consumers, employees and investors by creating different cultural boundaries and status roles that operate within the larger system.
Nee to read again
It’s difficult to strategize and make a difference if you don’t understand the systems that are working to keep things as they are.