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The Practice
If we choose to do work for generous reasons, and not for reciprocity or a long con but simply because we can, we stop believing that we are owed by others.
Seth Godin • The Practice
Mindfulness demands intention. Mindfulness is the practice of simply doing the work. Without commentary, without chatter, without fear. To simply do our work. The easiest way to achieve this is to be clear about the purpose of the work. Because if the purpose is to follow a process (something that is under our control), we can focus on the process,
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Intentional action demands a really good reason. Find a who, make an assertion, and execute your work to deliver on that promise. You can’t find a good reason until you know what you’re trying to accomplish.
Seth Godin • The Practice
To discover that while we believe we’re working toward a goal, the goal of whatever the work is ostensibly for, what we’re actually doing is hiding.
Seth Godin • The Practice
working in anticipation of what we’ll get in return takes us out of the world of self-trust and back into the never-ending search for reassurance and the perfect outcome. We believe that we need a guarantee, and that the only way to get that guarantee is with external feedback and results. It draws our eye to the mirror instead of the work.
Seth Godin • The Practice
only after we do the difficult work does it become our calling. Only after we trust the process does it become our passion. “Do what you love” is for amateurs. “Love what you do” is the mantra for professionals.
Seth Godin • The Practice
The Magic of Better Clients Better clients are demanding. They demand more rigorous deadlines, but they also pay more. They demand extraordinary work, but they’re more respectful. And they demand work they can proudly share with others. Better clients also have good taste. You know that better clients exist; you’ve seen them out in the world. The t
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You can produce more than you know if you are intent on doing it for someone else.
Seth Godin • The Practice
The career of every successful creative is part of a similar practice: a pattern of small bridges, each just scary enough to dissuade most people. The practice requires a commitment to a series of steps, not a miracle.