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products
Leon Hofmann • 3 cards
product management
nimit jain • 1 card
The emphasis here is on high value to customer, which includes not just the core product itself, but also the extensive “envelope” of other benefits which surrounds it. Nonetheless, costs must remain within acceptable levels.
Hermann Simon • Confessions of the Pricing Man: How Price Affects Everything
spaces
dimplo • 1 card
Product-led Growth
Ted Glasnow and • 23 cards
products
Atmos Black • 1 card
Third spaces
Nyawira • 1 card
Product marketing brings: knowledge of the buyer's frame of mind, how the competitive landscape might affect a decision, and what that means for how a product should be positioned.
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Service Marketplaces
Lillian Sheng and • 2 cards