Sublime

What is important about this strategy development process is that it represents not just a one-time event, but a shift in the ongoing management processes of the firm. It puts in place a “conscience” mechanism which forces each practice area to consider (and, over time, reconsider) how it is operating, where it is going, and how it plans to

Example: Learning Zeko

Thus, the objectives a good strategy sets should stand a good chance of being accomplished, given existing resources and competence.

I ask each participant to write down in one sentence their recommendation for action, not a vague strategy or a performance goal, but a focused action that has a good chance of being accomplished. They have two minutes to commit this to paper, fold it over, and dump it into a box (or a hat if you are being traditional).

You must identify your values, remain principled, and create a methodology that rarely changes, while altering tactics when needed.