Dean Millson
@deanmillson
Dean Millson
- YouTube
youtube.comBut the process of writing — especially writing a first draft — should resemble quickly sketching what’s inside your mind, not squeezing words out of yourself.
The irrationalist • Writing Hack: Write It Just Like That
Cognitive Scripts
- Psychologists have discovered that people follow cognitive scripts that dictate behavior in specific situations.
- Anne-Laure Le Cunff illustrates this with an example of a dentist asking a patient to open their mouth in the waiting room, which feels strange because it violates the expected script.
- People have many such scripts in
Nir And Far: Business, Behaviour • These Tiny Experiments Will Change the Way You Grow
Just a moment...
minimba.com
Book writing and Brand & marketing
Positioning from Mark Ritson
“Everything is a remix”
“Genius steals”
Mark Ritson
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker.... See more
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker.... See more
HOW DOES BRAND DIFFERENTIATION AFFECT YOUR BUSINESS? | Ethan Decker
Differentiation comment from Mark Ritson is perfect
I’ve found in my coaching that I can directly measure the level of fear someone is experiencing by counting the number of options they believe they have
If they think they have ZERO options ("There's nothing I can do, it's out of my hands"), they're in an extremely fearful state
This is... See more
Tiago Fortex.comas far as I can tell, the main difference between people who are completely overwhelmed with parenting and those who are having a great time raising their kids is that the latter don't really consider it a big deal when their children are upset with a decision they made
Maria Made in Cosmosx.comBut even a civilized man can sometimes observe that a dream (which he may not even remember) can alter his mood for better or worse. The dream has been "comprehended," but only in a subliminal way. And that is what usually happens. It is only on the rare occasions when a dream is particularly impressive or repeats itself at regular intervals that
... See more