Dean Millson

But the process of writing — especially writing a first draft — should resemble quickly sketching what’s inside your mind, not squeezing words out of yourself.

Cognitive Scripts

• Psychologists have discovered that people follow cognitive scripts that dictate behavior in specific situations.


• Anne-Laure Le Cunff illustrates this with an example of a dentist asking a patient to open their mouth in the waiting room, which feels strange because it violates the expected script.


• People have many such scripts in

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Mark Ritson

• Following

Founder MiniMBA

(edited)

19h

This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker.... See more