Dean Millson

Daniel Pink's Law School Regret

• Daniel Pink regrets going to law school because it was not a good fit for him.


• Despite this regret, he met his wife there, which he considers one of the smartest things he's ever done.


• He would not choose to avoid law school if it meant not meeting his wife Jessica.


• The lesson he learned from this regret is not to be c

At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.

I became obsesse

Solicit Feedback for Clarity and Confidence

• Ask for feedback on your book to improve clarity and storytelling.


• Define concepts immediately after introducing them for better understanding.


• Ensure chapter titles are clear rather than curiosity-led like email subject lines.


• Incorporate personal stories into every chapter to enhance engagement.


• Use feedba

Book Marketing

• Louis pre-marketed his book "Stand the Fuck Out" for over two years, building anticipation and using it as a personal accountability tool.


• He involved beta readers for feedback, gathering over 5,000 comments which significantly improved the book's quality.

Pre-Launch & Beta Readers

• Louis Grenier built in public, sharing snippets and struggles, to keep himself accountable during the book's pre-launch.


• He also implemented a beta reader program, sending a public promise to deliver the book by a specific date.


• Grenier received 249 applications and handpicked ideal reader profiles, including profession

Repeat, Don't Diversify

• Share one core message consistently instead of diluting your efforts with numerous messages.


• Repetition builds familiarity and increases the likelihood of being remembered, similar to Coca-Cola's strategy.