Dean Millson
@deanmillson
Dean Millson
“Everything is a remix”
“Genius steals”
Mark Ritson
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker. Th... See more
• Following
Founder MiniMBA
(edited)
19h
This is a good summary of a great paper. But can I suggest everyone is barking up the wrong differentiation tree. Asking whether a brand “offers something other brands do not” is a measure of perceived uniqueness. Not necessarily a measure of differentiation. I’m 14 kilos heavier than Ethan Decker. Th... See more
HOW DOES BRAND DIFFERENTIATION AFFECT YOUR BUSINESS? | Ethan Decker
Differentiation comment from Mark Ritson is perfect
I’ve found in my coaching that I can directly measure the level of fear someone is experiencing by counting the number of options they believe they have
If they think they have ZERO options ("There's nothing I can do, it's out of my hands"), they're in an extremely fearful state
This is equi... See more
Tiago Fortex.comas far as I can tell, the main difference between people who are completely overwhelmed with parenting and those who are having a great time raising their kids is that the latter don't really consider it a big deal when their children are upset with a decision they made
Maria Made in Cosmosx.comBut even a civilized man can sometimes observe that a dream (which he may not even remember) can alter his mood for better or worse. The dream has been "comprehended," but only in a subliminal way. And that is what usually happens. It is only on the rare occasions when a dream is particularly impressive or repeats itself at regular interv
... See moreCarl Gustav Jung • Man and His Symbols
"The future is already here,
it's just not very evenly distributed".
William Gibson
it's just not very evenly distributed".
William Gibson
dent.com.au
AI and Thought provoking
As for how to write well, here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut out everything unnecessary; write in a conversational tone; develop a nose for bad writing, so you can see and fix it in yours; imitate writers you like; if you can't get started, tell someone what you plan to write about, the... See more
Always be annoying is the new marketing mantra
via Ted Gioia
https://t.co/2KCrUAJbHZ... See more
A podcast idea to explore?
At the start of 2013, I gave a presentation to Percolate about our company values and vision for the year. By June, we had doubled our headcount to 60 people. When I referenced that presentation mid-year, I realized that half the people in the room had never heard it. That moment had a huge impact on my approach to company-building.
I became obsesse
... See more