Dean Millson

*taps the sign again* https://t.co/V9J0qMFIbw

Stop Saving the Same Ideas Over and Over

Ever notice yourself saving variations of the same idea repeatedly? That’s actually a signal worth paying attention to.

When you keep recapturing similar information, it means you haven’t fully internalized it yet. The concept appeals to you, but it hasn’t settled into your understanding. You’re instinctively... See more

When I left agency life I made a promise to myself that I would would place a value on the value I create for client organisations. And thus value myself. Thirty years of brand and communications strategy experience means I work fast and decisively. I’ve seen more brands, more opportunities to be seized, more problems to be solved, more briefs,

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But the process of writing — especially writing a first draft — should resemble quickly sketching what’s inside your mind, not squeezing words out of yourself.

Cognitive Scripts

• Psychologists have discovered that people follow cognitive scripts that dictate behavior in specific situations.


• Anne-Laure Le Cunff illustrates this with an example of a dentist asking a patient to open their mouth in the waiting room, which feels strange because it violates the expected script.


• People have many such scripts in

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