Dean Millson
@deanmillson
Dean Millson
I have a theory about nostalgia : It happens because the best survival strategy in an uncertain world is to overworry. When you look back, you forget about all the things you worried about that never came true. So life appears better in the past because in hindsight there wasn’t as much to worry about as you were actually worrying about at the... See more
Morgan Housel • A Few Things I’m Pretty Sure About
Life lessons and Clues
The Moment Everything Quietly Changed..
He wasn’t chasing success anymore…
He was chasing peace.
For years, he believed working harder was the only way to feel enough.
But one night, everything shifted.
He found a simple 7-minute... See more
instagram.comDelivering Unexpected Value Beats Category Norms
- Unexpected value means offering something the category assumes is irrelevant but would still matter to customers.
- It requires breaking ingrained patterns so you stop competing on the same core category attributes (e.g., cleanliness for detergent, taste for restaurants).
- These category norms are
Your uploads • No Bullsh*t Strategy
A New No-Nonsense Buzz Cut
When he was 19, Andre Agassi started losing his hair. He wore a hairpiece that he agonized over—wondering constantly whether people could tell. “With every lunge, every leap, I picture it landing on the clay,” Agassi writes. “I can picture millions of people suddenly leaning closer to their TVs, turning to each other and... See more
When he was 19, Andre Agassi started losing his hair. He wore a hairpiece that he agonized over—wondering constantly whether people could tell. “With every lunge, every leap, I picture it landing on the clay,” Agassi writes. “I can picture millions of people suddenly leaning closer to their TVs, turning to each other and... See more
Get It Cooking
Nearly forty years into her career, Toni Morrison was asked how her writing routine had evolved over the years. “Well,” she said, “I learned over the last eight or nine books how to use my time better.” Early on, her tendency was to delay—to do more and more research, feeling she needed to have the entire story mapped out in her head... See more
Nearly forty years into her career, Toni Morrison was asked how her writing routine had evolved over the years. “Well,” she said, “I learned over the last eight or nine books how to use my time better.” Early on, her tendency was to delay—to do more and more research, feeling she needed to have the entire story mapped out in her head... See more
The One Call
At a 3-day personal development program focused on helping people get unstuck, Jeremy Giffon picked up an idea he now refers to as “the one call.” “And the idea,” he said, “is that if you tell people there’s one call they should make, almost everyone immediately knows what that call is. And people will go 40, 50 years without ever... See more
At a 3-day personal development program focused on helping people get unstuck, Jeremy Giffon picked up an idea he now refers to as “the one call.” “And the idea,” he said, “is that if you tell people there’s one call they should make, almost everyone immediately knows what that call is. And people will go 40, 50 years without ever... See more
What is the Identifiable Victim Effect?
The identifiable victim effect describes the likelihood that we feel greater empathy, and an urge to help, in situations where tragedies are about a specific, identifiable individual, compared to situations where the victims are a larger, vaguer group of people.
The identifiable victim effect describes the likelihood that we feel greater empathy, and an urge to help, in situations where tragedies are about a specific, identifiable individual, compared to situations where the victims are a larger, vaguer group of people.