Deserves another look
Getting Paid as an Expert
- Focus on deeply understanding the client's problems by persistently asking questions until they inquire about your solution.
- Avoid pushing the sale or manipulating the client; this can make you appear needy and decrease your chances of closing the deal.
- Instead, thoroughly diagnose their problems, and aim to articulate
The Consultancy Business • 'Questions Are the Answer to Everything': Sales for Nice People With Martin Stellar
- YouTube
youtube.comBranded Merch Power
- Branded merchandise has a surprising power that's often underestimated.
- Rory Sutherland observed Martin Sorrell, a prominent figure in advertising, collecting branded pens at conferences.
- This seemingly small act highlights the subconscious appeal of branded items.
- This power is further evidenced by Meerkat soft toys becoming the
Uncensored CMO • Rory Sutherland on Jaguar: Madness or Marketing Genius?
Trojan horse
One of the guys in the group coined this term – which in the past I’ve called “context shift”, but I like his version better. Here you take your service, but rather than selling it to people who are looking for that service (highly competitive), you instead enter another market where people are looking for something different, but
... See moreAlex M H Smith • Yes, service businesses can be strategic too – here’s how
Steven Johnson, who wrote an insightful book about how people in science and in general come up with genuine new ideas, calls it the “slow hunch.”
Sönke Ahrens • How to Take Smart Notes
The Ultimate Guide: Jobs to Be Done Interviews for Customer Development [With Templates]
valchanova.mevalchanova.meSo how do you turn this shift in the signalling of wine status to your advantage? Ana Andjelic suggests modern brands (and I'd add wine brands) can thrive in the aspiration economy by aligning with Andjelic's “Four C’s”:
• Content: This means sharing stories, tutorials, and insights that educate consumers about your wine, its culture, and its
... See moreJoe Fattorini • From Collecting to Selecting. The New Rules of Wine Status
Scott Adams writes:
... See moreIf you want an average successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths:
Become the best at one specific thing.
Become very good (top 25%) at two or more things.
The first strategy is difficult to the
Andrew Chen • The Case Against Morning Yoga, Daily Routines, and Endless Meetings
tip number five is to share what you have learned online