Writing

Many marketers – especially those targeting professionals – labour under the assumption that they need to use complex terminology to gain status. But the results are clear. If you want to impress a customer – or a colleague – then step away from the thesaurus.

#27 Write down every time you hear a client share a challenge, problem, opportunity, or block. This is your thought leadership treasure trove. Use this as fuel for content writing, as it’s likely to appeal to a broader audience. If you can answer these universal client challenges, more potential clients will identify and visit your site to learn mo

If you want to learn something for the long run, you have to write it down. If you want to really understand something, you have to translate it into your own words.

#78 Writing, for those who dislike it: I make this sound easy. I know writing often doesn’t come naturally to creative leaders. That’s why I urge you to record yourself chatting through your thoughts of your synopsis on a Zoom call with Otter.ai plugged in, using the tone of voice you would use with a work friend you respect. The resulting transcri

“Betteridge's Law of Headlines”, which states “any headline that ends in a question mark can be answered with the word “no.’”