Writing
#31 Add personal experience to anything you write. Yes, you’re likely in a B2B role, but remember you are selling to a human decisionmaker. It’s not unprofessional. It’ll be more memorable and easier to identify with. It’ll also invest the reader into getting to the end of the journey of how you resolved the problem.
Charlotte Ellis Maldari • Client Magnet
Get It Cooking
Nearly forty years into her career, Toni Morrison was asked how her writing routine had evolved over the years. “Well,” she said, “I learned over the last eight or nine books how to use my time better.” Early on, her tendency was to delay—to do more and more research, feeling she needed to have the entire story mapped out in her head... See more
Nearly forty years into her career, Toni Morrison was asked how her writing routine had evolved over the years. “Well,” she said, “I learned over the last eight or nine books how to use my time better.” Early on, her tendency was to delay—to do more and more research, feeling she needed to have the entire story mapped out in her head... See more
How do you do that?
By hooking them (Act One), building the tension and complications (Act Two), and paying it all off (Act Three).
That’s how a joke is told. Setup, progression, punch line.
It’s how any story is told.
Have you ever tried to seduce somebody? The hook, the build, the payoff.
Ever tried to sell somebody something?
Ever gotten in trouble
Shawn Coyne • Nobody Wants to Read Your Sh*t
Kantar shows that differentiation is key to younger brands, but distinctiveness for older brands , generalizing our research showing the importance of sticking to your positioning. Second, emerging markets see a greater importance of differentiation. As Manoli ponders, distinctiveness may suffice for habitual buying , while differentiation is
... See morelinkedin.com • Deli Distinctiveness and Differentiation
Metaphor Downloads Playbook
- Blair Enns shares his whitewater kayaking experience where a metaphor helped him understand the skill quickly.
- The instructor said, "Kayaking is like skiing," which downloaded the skiing playbook into his brain for kayaking.
Blair Enns • The Power of a Metaphor
As for how to write well, here's the short version: Write a bad version 1 as fast as you can; rewrite it over and over; cut out everything unnecessary; write in a conversational tone; develop a nose for bad writing, so you can see and fix it in yours; imitate writers you like; if you can't get started, tell someone what you plan to write about,... See more