Dean Millson

Michelob Ultra's Success

• Michelob Ultra represents a new generation of beer catering to the trend of healthier living and longevity.


• It offers low carbs and low calories, appealing to consumers focused on well-being, especially after the pandemic.


• This focus on health and wellness has made Michelob Ultra the fastest-growing beer brand in America.


• The

Scott Adams writes:

If you want an average successful life, it doesn’t take much planning. Just stay out of trouble, go to school, and apply for jobs you might like. But if you want something extraordinary, you have two paths:

1. Become the best at one specific thing.




2. Become very good (top 25%) at two or more things.

The first strategy is difficult to the

So how do you turn this shift in the signalling of wine status to your advantage? Ana Andjelic suggests modern brands (and I'd add wine brands) can thrive in the aspiration economy by aligning with Andjelic's “Four C’s”:

• Content: This means sharing stories, tutorials, and insights that educate consumers about your wine, its culture, and its

We stew on resentments for far too long before bringing up a problem. We start harshly, with criticism. We don’t know how to self-soothe, and we get overwhelmed and flooded with emotion. We get defensive. We don’t stop to figure out what the fight is really about. We miss or reject the attempts our partners make to repair and meet in the middle. We

The problem (and paradox) is that wine's original sin is that you can never get rid of wine snobbery. Or at the very least, you can never rid wine drinking of its unique ability to signal messages about status. Which is the same thing. From Barefoot Merlot to Petrus, the wine we drink says something about us. Even if we don’t want it to.

Getting Paid as an Expert

• Focus on deeply understanding the client's problems by persistently asking questions until they inquire about your solution.


• Avoid pushing the sale or manipulating the client; this can make you appear needy and decrease your chances of closing the deal.


• Instead, thoroughly diagnose their problems, and aim to articulate

New Car Brands & Electrification

• In the electric vehicle market, brands previously considered also-rans (like Kia and Hyundai) are now seen as forward-thinking.


• This is because they embraced electrification, while legacy brands were slower to adapt.


• Consumers may perceive brands that specialize in one thing (like EVs) as better than brands that

Focus on Foundations

• Instead of panicking and following every marketing trend, focus on foundational principles.


• These core concepts remain constant despite technological advancements and provide stability in a chaotic landscape.