Human behavior
In a series of experiments, Hilke Plassmann of INSEAD (the Institut Européen d’Administration des Affaires), along with her colleagues, served people wine while they watched the brain’s reaction in an MRI machine. In one study, they had people taste what they thought were five Cabernet Sauvignons, though Plassmann and her colleagues only served
... See moreKent Hendricks • Does Expensive Wine Taste Better?
Ritualistic Packaging
- Apple's packaging ritualistically enhances the product experience.
- It leverages novelty, curiosity, and surprise through a 'reveal' process.
- Studies show that ritualistic product interactions increase perceived quality and willingness to pay.
- This creates a halo effect, extending beyond the packaging to the overall brand
Behavioral Science For Brands: Leveraging behavioral science in brand marketing. • Interview With Phil Barden: Author of Decoded
The most useful preparation I had for business and marketing was understanding sociology and anthropology. Brands around the world desperately try to introduce rituals to their products. To introduce the Mudyi tree wisdom of the Ndembu. Like licking Oreo cookies. “Splitting the G”. Putting limes in Corona. Costco’s “treasure hunts”. Wine has come
... See moreJoe Fattorini • In Praise of Wine “Communitas” - Joe Fattorini's Substack
The process of building a habit can be divided into four simple steps: cue, craving, response, and reward.fn1 Breaking it down into these fundamental parts can help us understand what a habit is, how it works, and how to improve it.
FIGURE 5: All habits proceed through four stages in the same order: cue, craving, response, and reward.
James Clear • Atomic Habits
Memory vs. Experience
- Memories matter more than the actual duration of experiences.
- A flawed ending can ruin the memory of an otherwise great experience.
- Daniel Kahneman argues that memories are all we get to keep.
- This highlights the distinction between memory-based and moment-based understanding of experience.
Evolutionary Ideas • Chapter 22: Brain Time | Chapter 23: Better the Devil You Know | Chapter 24: Time Flies When You’re Having Fun | Chapter 25: All’s Well That Ends Well | Chapter 26: New Eyes | a Summary of Evolutionary Ideas | End Credits
Pee in the Shower Campaign
- SOS Mata Atlantica partnered with FNASCA Saatchi & Saatchi in 2009 for an effective campaign.
- They realized the solution was not tasking people to do more, but to expect less.
- The team identified that avoiding just one toilet flush a day can save up to 4,380 liters of water every year.
- The campaign promoted a surprising
Evolutionary Ideas • Chapter 5: Psychological TRIZ | Chapter 6: Talk Is Cheap | Chapter 7: If It Looks Like a Duck | Chapter 8: I’ll Believe It When I See It | Chapter 9: Safety in Numbers | Chapter 10: Spoilt for Choice | Chapter 11: Go With the Flow
The Identifiable Victim Effect
- The image of three-year-old Syrian refugee Alan Kurdi increased donations to a migrant aid station significantly.
- This exemplifies the "identifiable victim effect."
Nir And Far: Business, Behaviour • The 4 Secrets to Storytelling for Business
What is the Identifiable Victim Effect?
The identifiable victim effect describes the likelihood that we feel greater empathy, and an urge to help, in situations where tragedies are about a specific, identifiable individual, compared to situations where the victims are a larger, vaguer group of people.
The identifiable victim effect describes the likelihood that we feel greater empathy, and an urge to help, in situations where tragedies are about a specific, identifiable individual, compared to situations where the victims are a larger, vaguer group of people.
Identifiable Victim Effect - The Decision Lab
As Geertz argues, “Our ideas, our values, our acts, even our emotions, are, like our nervous system itself, cultural products—products manufactured, indeed, out of tendencies, capacities, and dispositions with which we were born, but manufactured nonetheless” (1973, p. 50).