Loss Aversion in Education

• Teachers receiving bonuses upfront, with potential loss, performed better than those with end-of-year bonuses.


• Loss aversion motivated the prepaid teachers, resulting in a 10% improvement in student grades.

The Housefly Effect

• Schiphol Airport reduced urinal splashback by painting small flies in the urinals, giving men a target.


• This simple nudge cut cleaning costs by 50%, demonstrating the power of subtle cues.