Human behavior

Apple Packaging Ritual

• Apple uses engineers, not designers, who spend months perfecting the unboxing experience.


• They focus on the feel, tactility, and layout, creating a sense of anticipation and reveal.


• This triggers novelty seeking, curiosity, and surprise, enhancing the perceived value.


• The minimalist design and intuitive layout further

Vulnerability in Communication

• Vulnerability is a powerful communication tool, prompting attention and empathy.


• Sharing vulnerable information creates a sense of trust and connection.

The Psychology of Gifts

• Gifts are about social exchange, not economic value.


• Focus on effort and personalization to endow gifts with meaning and strengthen relationships.

No one will. Probably very few people would be like, Hey, mate, you cut in line. But you just wouldn't do it because, you know, because there's a huge social norm against one of the interesting social norms is, of course, that of bragging. Where we said clearly, we all enjoy tooting our own horns now and again. And so bragging or showing off is

If people can’t see what others are choosing and doing, they can’t imitate them

Other processed foods enhance dynamic contrast, which refers to items with a combination of sensations, like crunchy and creamy. Imagine the gooeyness of melted cheese on top of a crispy pizza crust, or the crunch of an Oreo cookie combined with its smooth center. With natural, unprocessed foods, you tend to experience the same sensations over and

The problem (and paradox) is that wine's original sin is that you can never get rid of wine snobbery. Or at the very least, you can never rid wine drinking of its unique ability to signal messages about status. Which is the same thing. From Barefoot Merlot to Petrus, the wine we drink says something about us. Even if we don’t want it to.

Apophenia is : “the tendency to perceive a connection or meaningful pattern between unrelated or random things (such as objects or ideas)”As the participants started searching for the hidden object, on the dirt floor, were little random scraps of wood.How could that be a problem!?It was a problem because three of the pieces made the shape of a