Sublime

Product: Craft a product, an offer, and a business model that the target market cannot refuse. You test and iterate on it to prove that you have product-market fit (PMF) and a sustainable business model that will fuel future growth.

For example, they have learned there is a high correlation between how intensely someone played with Lego as a child and how well he or she will fit with the Vitsoe culture.

form follows function.

He

healthy proportion of bottom-up OKRs—roughly