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Jakob Nielsen • Usability 101: Introduction to Usability
But the essence of a good website transcends mere technical execution and includes a broad set of concerns, including projection of the company’s brand identity, the psychology of user interface, and consistency with other media in which the company is visible.
Michael W. Preis • 101 Things I Learned® in Business School (Second Edition)
Is it exactly 20 percent? Not necessarily. But thinking of it as 20 percent is a good start. If we focus our attention on the top 20 percent of user traffic and ensure those items are first in line for any kind of enhancement or additions, we can make relatively small improvements that will yield disproportionately powerful results. In other words,
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
use a process created by Bryan Eisenberg. His approach encourages you to dig into the human element rather than looking at visitor feedback as qualitative data.
Alex Harris • Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits
White Space – Carl Barenbrug
cmhb.deother tools that you can also use to analyze this use case completion rate from your website visitors, for example Usabilla.com (www.usabilla.com) and UserZoom.com (www.userzoom.com