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Julie Dirksen • Design for How People Learn (Voices That Matter)
A “busy” eye-gaze path and scattered heatmap with many hot spots is usually an indication that visual priorities of the page are not clear,
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Breaking the personas into primary and secondary groups helps website developers decide on the prominence
Jeff Sauro • Customer Analytics For Dummies
If designing for a brand-new medium, device, or target audience, go ahead and perform extensive usability tests. But if we’re designing for a commonly used device for the average run-of-the-mill target audience, any UX designer worth their salt should be able to spot usability problems a mile ahead. If they can’t, you shouldn’t be working with them
... See moreIrene Pereyra • Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)
Jakob Nielsen • 10 Usability Heuristics for User Interface Design
Google’s Browser Size tool
Maura Ginty • Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Your visitors only look at your page one screen-height at a time. You should evaluate your pages in screen-height increments to understand whether there’s enough reason for the visitor to scroll down
Chris Goward • You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Simple user experiences need to work in disruptive, changing environments.