Sublime

A/B testing only took designers so far. Neuro design allows them to understand and predict which designs are likely to be more effective before they even exert the effort to create them.

Your visitors only look at your page one screen-height at a time. You should evaluate your pages in screen-height increments to understand whether there’s enough reason for the visitor to scroll down

Your user experience needs to be simple enough to work among the distractions and fit into the cracks between interruptions.

Speak the users’ language.

Look at your web analytics reports to find the most common screen sizes for which to design.

test your design ideas on representative users of your website.

Their eyes skim over pages, picking out the odd keyword or sentence.

good rule is: if something is half as important, make it a quarter as big.

And even if you can identify most of your visitors, you’ll still want to spend plenty of time on optimization, simply because building websites, ecommerce platforms, and apps is complex. Many arbitrary design decisions are made during such a project and thus there is very little chance that you will get them all right on the first go (no matter how