Aesthetic–usability effect

participants making the do not buy decision made it much faster than those who decided to buy the product. The N100 amplitudes in the frontal region indicated that high–design-aesthetic products also attracted more attention from participants. Furthermore, High-aesthetic items produced more positive emotions than low according to the P200 amplitude... See more

the visual appearance of the phone had a positive effect on performance, leading to reduced task completion times for the attractive model.