Website Optimization: An Hour a Day

use high-school level language on your website and to avoid business school language. This also includes the removal or translation of any industry jargon or “techy” sounding words

If the visitor is logged in to your website and you know their name, you should test dynamically combining their name with key parts of your text.

Test using yellow text background highlights to help draw the eye

CTAs often have one of the biggest and most critical impacts on your conversion rates, so it’s essential that you spend considerable time testing and improving

add text that explains the benefits of using your website, products or services, not just the features

make your text more centric around your visitors and their needs and not around you and the owners of the website.

also test stylizing the bullet point icons to make them stand out more

Try using hand-drawn arrows, underlines, circles and asterisks, and even hand drawn signatures (these can work particularly well on long lead generation or product sales pages, but don’t overuse

simplify the language level you use for your text. To do this you should aim to use a level that will appeal to the most common level of language of visitors