Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology (Rockport Universal)

The second come-to-Jesus moment needs to occur as soon as something goes out of sync. Even with the tightest project management, it is an absolute guarantee that the team will go slightly out of sync every once in a while. And as soon as it does, the confusion it creates can lead to people getting overworked or working inefficiently, which will gen

The third is after the project has wrapped. At the end of every project, it’s important to have a postmortem meeting with both the internal and client team to discuss what went well, what could have gone better, and what we would have done differently knowing what we know today. Yes, it’s all water on the bridge now and hindsight is 20/20, but disc

Is it exactly 20 percent? Not necessarily. But thinking of it as 20 percent is a good start. If we focus our attention on the top 20 percent of user traffic and ensure those items are first in line for any kind of enhancement or additions, we can make relatively small improvements that will yield disproportionately powerful results. In other words,

There’s really nothing I envy about working as a product designer, except one thing: being able to stay with a feature or product after it has been launched.

You think you are asking the right questions, have removed all of your biases, and are approaching the whole process with an open mind. You’re ready to hear that your baby is ugly.

Students always think their own design performs better than it actually does. Why? Because it’s extremely difficult to be fully objective when it comes to evaluating your own work.

Lower expectations for high satisfaction.

Makes sense, right? I’ll let you in on a secret: Over the course of my seventeen-year career, I have only once been surprised by the results of a usability study—only one time. Considering we have completed over 125 separate projects, those are some pretty low odds. Saying this out loud in my field is almost sacrilegious, and I have gotten a lot of

If designing for a brand-new medium, device, or target audience, go ahead and perform extensive usability tests. But if we’re designing for a commonly used device for the average run-of-the-mill target audience, any UX designer worth their salt should be able to spot usability problems a mile ahead. If they can’t, you shouldn’t be working with them