Small Business Big Money Online: A Proven System to Optimize eCommerce Websites and Increase Internet Profits

Text Copyright 2015 Alex Harris All right reserved. Published in 2015

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UserTesting. You want to bring the right people in to each of your tests based on the right personas.

What is the cost of the tools, people, and everything else associated with running the actual test? How much will the actual test cost?

For the winning experiments, list five ways you can scale these improvements to other marketing channels.

Visual Website Optimizer or Optimizely for split testing

Do you understand the voice of the customers who are visiting your websites? Who's your target audience? What are their pains, and what are the problems they’re dealing with before they actually arrive? What queries are they entering into Google before arriving at your landing pages?

Split testing is simply running two or more variations in your marketing creative to determine which is better. Start with the baseline control (your existing web page or creative elements) and implement a new version (the experiment) for comparison.

Most sites are built upon the 80/20 rule. You will use Google Analytics to figure out which 20% of your pages are making up 80% of your traffic.

LeadPages to create e-mail opt-in landing pages for Facebook Ads