Sublime

The second step in Bullseye is running cheap traction tests in the channels that seem most promising.

A/B messaging test.

“Need to book MORE calls THIS week but only have about $5 to $10 a day to spend?”

I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”