Robin Harford

Steve Jobs: How to design insanely great products

Design Philosophy:

Simplicity is the ultimate sophistication

• If users need a manual, the design has failed • Eliminate unnecessary buttons, features, and complexity • Focus on making the product intuitive and obvious to use

Question everything about the current design

• Challenge every assumption about

The Eastern Band of Cherokee Indians (eastern Tennessee and western North Carolina) used J. nigra bark medicinally for toothache and to treat urinary tract infection; the inner bark was reported to be a remedy for smallpox [20]. The Seminole and Creek Indians of Florida used J. nigra to treat dermatological conditions and regulate blood pressure