Robin Harford

Don't benchmark against your most obvious competitor. All you'll do is make yourself a copy of them.

in any communication, you have to understand context and the intention of the person producing the communication.

Voluntary attention is freedom; automatic attention is servitude. Robin Harford

In Tokyo there is a bookshop called Morioka Shoten. A tiny bookshop that lives by the philosophy of issatsu, isshitsu, "one room, one book".