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Consider micro sites.

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

you value most.

Stephen Hanselman • The Daily Stoic: 366 Meditations on Wisdom, Perseverance, and the Art of Living

Edmunds Forums

David Meerman Scott • The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

market insight.

April Dunford • Sales Pitch: How to Craft a Story to Stand Out and Win

The Top Shelf approaches focus on two key areas: building an audience and search engine optimization.

Rob Walling • Start Small, Stay Small: A Developer's Guide to Launching a Startup

Search Engine Queries

Noah Kagan • Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

The ultimate purpose of the “Data Content Loops + SEO” strategy of Barton’s companies is to own the demand side of an industry. Expedia wants to be the first place you go when you travel. Glassdoor wants to be the destination when you’re thinking about companies to work for. And Zillow wants to be the place you go to look at real estate.

kwokchain.com • Making Uncommon Knowledge Common

Ignite snippets.

Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business

The number and quality of outgoing links: