Building a StoryBrand: Clarify Your Message So Customers Will Listen

The StoryBrand Framework was created to reduce this stress. It was created so you would be heard in the marketplace, grow your business, and transform your customers’ lives.

P.S. X Problem can be frustrating. If you’d rather introduce us to your friend in person, just let us know. We are more than happy to meet with them in their place of business or at our office.

3. OFFER A REWARD

Dear Friend, Thanks for doing business with us. A number of our clients have wanted to tell their friends about how we help customers, but they aren’t sure how to do so. We’ve put together a little video that will help your friends solve X problem. If you have any friends with X problem, feel free to send it along. We’d be happy to follow up with a

2. GIVE YOUR CUSTOMERS A REASON TO SPREAD THE WORD

Developing a simple campaign using tools your existing fans can use to spread the word about your brand is key.

Let’s take a step-by-step look at what it takes to create an effective referral system. 1. IDENTIFY YOUR EXISTING, IDEAL CUSTOMERS

FIVE: CREATE A SYSTEM THAT GENERATES REFERRALS

The point is that people are drawn to transformation.