The Content Code: Six essential strategies to ignite your content, your marketing, and your business

If most of the value creation on the social web is driven by emotion, ego, insight, and personal fulfillment—not discounts and coupons—what does that mean for your marketing strategy in an information dense world?

As light users in your audience attend additional events or become more regular consumers of your content…

Some highlights have been hidden or truncated due to export limits.

Therefore, in order to become an effective content-igniter, you must not only create content and build an audience but also employ strategies to overcome user passivity and systematically find individuals predisposed to love and share the content you’re creating. This is perhaps the most overlooked imperative in digital marketing today.

One famous executive once told me that people keep coming back to his content year after year because they want to be like him. “The vast majority of them will never achieve that,” he said. “But as long as I keep giving them hope that yes, it…

Some highlights have been hidden or truncated due to export limits.

“Establish a communion of equals.” – Marcus Sheridan, President of The Sales Lion When it comes to fans and community, there is an essential key I think many people and businesses miss, and here it is: As a content creator, it’s NOT your goal to sound smart. Furthermore, it’s NOT your goal to put yourself into a higher sphere than that of your audi

“Connecting content, people, and conferences.” – Lee Odden, CEO of TopRank Marketing A key strategy for converting weak social media links to strong connections for me is attending conferences. I try to get involved as deeply as I can in conferences I attend, even creating unique content for and about these events. I want to create a positive, inte

The next night, my wife and I went to see Keith Urban. When he took the stage, 15,000 screaming fans took pictures and videos to celebrate this magical moment, an explosion of sound and light and video images. Some held signs showing the count of how many concerts they had attended or how far they had traveled. At one point Urban walked through the

a decision to share content isn’t trivial. It’s an extension of self-identity.

3. The content was distinctive. Great marketing begins with great content. These pieces were unique and conversational. In all three cases, nothing had ever been written like these posts. I took personal risks with this content, too—taking a stand, trying a new format, providing intense personal disclosure.

6. Ignite snippets.