The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Mark Schaeferamazon.com
The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Ask. Approach leaders in your industry with this query: “I’m trying to learn the ropes in this industry. Could you please recommend online forums, groups, and sources of information that are helpful to you?
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
Judicious outreach: Influencers are information junkies and love having the inside scoop first.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
I have a friend who can always be counted on to have a great book recommendation handy. Another who can not only tell you the best available movies in theatres, but confidently stand behind his recommendations. And some people are eager to share a link to an article or idea that’s worth reading. Most people, though, hesitate. “What if the other per
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“While most are trying to edge their way into a crowded space, I often wonder if it makes more sense to BE the space.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
I think the winners in the next revolution will be creating and igniting fun, immersive experiences on a daily basis for their customers.
Mark Schaefer • The Content Code: Six essential strategies to ignite your content, your marketing, and your business
It also gave us the idea to establish strategic content partnerships with a unique non-profit focused mission, and have him create his own ‘hub’—an original source of information that can be shared by the community he creates.