you to think of marketing as teaching. You are teaching people how to value your product.

Going forward, I encourage you to reframe your view of marketing. Instead of thinking marketing is deception, I want

Here’s the mindset shift I want to offer: nothing about sales or marketing is inherently bad. It’s how they’re often done that’s bad.

Yet, creating change requires selling our ideas.

For my audience and entrepreneur friends, integrity is at the heart of everything we do.

Mistake Three: Seeing Marketing as Inherently Bad The final mistake is a common one. It’s the “ick” factor of marketing. Smart people tend to have some of the strongest negative associations with marketing.

Mistake Two: Incorrect Assumptions about Success

Selling your offering is where your well-laid plans collide head-on with reality. People will not part with their money unless you speak in their language, on their terms, to their needs.

At a fundamental level, there is just one thing you need to know to build a financially sustainable business: you must know how to communicate to your prospects in a way that leads them to buy from you.