Sublime

Point: If anyone makes a “significant” purchase from you, you should put them on your “super customer” list and “court” them as long as you represent the same company or sell the same basic product line.

Alright, let’s start by defining a Grand Slam Offer. It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get

key player at those accounts — in your book of business. It’s your job to: ● Know exactly who they are ● Find their contact information ● And develop a thoughtful plan to get to know them

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash

If you identify your person and give them exactly what he or she wants, you can build a million-dollar business even if you sell the same type of product that your competitors do. But you won’t be competing with them; you will target a different person.