Secrets of Closing the Sale

Once you’ve made that emotional and financial commitment which says, “I believe in my product so strongly that I bought it myself,” then you can transfer that feeling to the other individual. In a nutshell, closers own what they sell.

don’t care what you sell, the odds are at least ten to one that the prospect’s reason for not buying can be used as a reason they should buy. That last sentence is quite significant, so let’s explore it further.

And programs such as Toastmasters and the Dale Carnegie courses are also excellent image-builders.

If I (the salesman) can make you (the prospect) feel about my product the way I feel about my product, you are going to buy my product if there is any way in the world you can come up with the money.

people—and then people build the business.

One of my early mentors, the late Dr. Emol Fails of Raleigh, North Carolina, said you

In dealing with a price objection, you must remember that many people will automatically say the price is too high, whether they feel that way or not. This is a method many people use because they think that by using it they’ll be able to negotiate a better price.

Your business is never really good or bad “out there.” Your business is either good or bad right between your own two ears.

don’t build a business—you build