Million Dollar Weekend: The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours

When I look back over my life, being involved in Tidal Wave Markets—big and growing and with massive momentum—has been a huge part of my success, and it’s something I now prioritize when I think about new businesses.

There are two key questions to answer to make sure it’s a million-dollar opportunity: Is the overall market dying, flat, or growing? You want flat or ideally growing! Is this a million-dollar opportunity? To figure that out, we have to know the number of potential customers and the price of your product.

What I’m saying here is that your job is not to create demand for something that seems exciting, it’s to find existing demand and satisfy it.

One of my favorite ways to find ideas is by studying the marketplaces where people are TRYING to spend money. Your potential customers are everywhere already asking in public for solutions—on message boards, in Facebook posts, in tweets, in church groups, on and on!

What is one thing this morning that irritated me? What is one thing on my to-do list that’s been there over a week? What is one thing that I regularly fail to do well? What is one thing I wanted to buy recently only to find out that no one made it?

When you intentionally practice problem-spotting, eventually it becomes something your mind just does automatically. It’s become a game to me—a profitable one.

The crucial first step toward entrepreneurship is to study your own unhappiness and to think of solutions (aka business opportunities) for you to sell.

Great ideas come from being a problem seeker. Analyze frustrations in your day, including the things that bother you at home, waste your time on your commute to work, or online.

The best entrepreneurs are the most dissatisfied. They’re always thinking of how things can be better. Your frustrations—and the frustrations of others—are your business opportunities.