Business Wealth Without Risk

3. Increase the frequency of repurchase (squeeze more residual value out of each client) Add recurring services (scheduled maintenance, mow your lawn, etc.) Add SaaS (software products with continuing MRR/ARR charges) Calendared special events (closed door sales, limited pre-releases, etc.) Consumables (e.g., toothpaste, detergent, toner, razor blades

2. Increase the average transaction value Add physical products to services Add services to physical products Bundles Consulting add-ons Cross-selling Download insurance Down-sells Drops (limited quantity, limited access promos) + Special editions Extended access offers (pay more for longer access) Financing and payment plans (pay more over time/inter

1. Increase the number of clients Acquisitions i. Acquiring brands and zombie brands ii. Acquiring businesses that already have their own clients iii. Acquiring media iv. Acquiring qualified lists Advertising Affiliates and Affiliate Networks Content marketing Direct mail Earned media and public relations Email and list marketing Influencer campaigns

acquire a solid but underperforming business; radically expand the profitability of the business; and then exit for a huge multiple…and then repeat this process again and again.

11. Using small, safe tests to eliminate dangerous risks and adopting funnel vision instead of tunnel vision in your thinking.

Reversing the risk for both you and your customers in everything you do.

Making “growth-thinking” a natural part of your everyday business philosophy.

Turning yourself into an idea generator and recognized innovator within your industry or market.

Gaining the maximum personal leverage from every action, investment, time, or energy commitment you ever make.