$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)

We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t ove

Seven Steps To Creating an Effective Lead Magnet Step 1: Figure out the problem you want to solve and who to solve it for Step 2: Figure out how to solve it Step 3: Figure out how to deliver it Step 4: Test what to name it Step 5: Make it easy to consume Step 6: Make it darn good Step 7: Make it easy for them to tell you they want more

1. The more times you roll, the better you get. 2) If you quit, you lose

Harness the power of laying out your action steps on a single page. It leaves little room for excuses, distractions, and delusions. You either did the stuff or you didn’t.

One Page Advertising Checklist Step #1: Pick The Type Of Engaged Lead To Get: Customers, Affiliates, Employees, or Agencies Step #2: Pick Rule of 100 or Open To Goal. Commit To Your Daily Advertising Actions Step #3: Fill Out The Advertising Checklist For That Daily Action Step #4: Do this daily action until you have enough money to afford paying s

Since my job is usually to “get more customers” in most of my companies, advertising is what I focus on. This book, for example, was written exclusively in that open to goal time block. Why? Because it’s an asset that can bring me more companies.

playing to win.

only after my dedicated block of work–do I go put out fires, talk to humans, and deal with the other day to day stuff.

there’s magic in a long stretch of uninterrupted work immediately after a long stretch uninterrupted sleep.